CLIENT : AURA SURF CRAFTS

PROJECT : BRANDING DESIGN

THE PROCESS OF CREATING BRANDING AND DESIGN FOR AURA SURF CRAFTS WAS AN IMMERSIVE JOURNEY INTO SURF CULTURE. EVERY LINE, EVERY CURVE OF OUR LOGO WAS SCULPTED TO CAPTURE THE ESSENCE OF THE SURFER LIFESTYLE, CONVEYING ENERGY AND EMOTION. WE INCORPORATED GRAPHIC ELEMENTS INSPIRED BY OCEAN WAVES AND THE FLUIDITY OF MOVEMENT, CREATING A VISUAL IDENTITY THAT IS BOTH AUTHENTIC AND CAPTIVATING.
A FUNDAMENTAL PART OF OUR APPROACH WAS THE CREATION OF TWO DISTINCT COLOR PALETTES: THE OCEAN PALETTE, EVOKING TONES RANGING FROM THE CREST OF THE WAVE TO THE DEEP AND MYSTERIOUS OCEAN; AND THE SUNRISE PALETTE, CELEBRATING THE SPECTACLE OF DAYLIGHT. THESE PALETTES REFLECT NOT ONLY THE BEAUTY OF THE NATURAL ENVIRONMENT IN WHICH WE OPERATE BUT ALSO THE VARIETY OF EMOTIONS AND EXPERIENCES THAT SURFING PROVIDES.